Did Rolex Increase Their Prices

Rolex wrists

A few days ago, many people woke up with a slight headache on January 1st. No, I’m not talking about New Year’s Eve. Also, January 1 was the day Rolex officially raised prices which hit the wallets of consumers by more than 3% across the brand’s range in the United States.

The increase in price is difficult to explain in part due to the “demanding price” of parts such as the rotation of the Daytona and Day-Date turntable, not to mention the “off-menu” option that the brand does not list. website – and Rolex declined to comment on pricing. That said, the price tags that appear on their site indicate a return to production for the brand, which adjusts its MSRPs on time at least once a year.

The increase hit some brands harder than others. It’s a bad day for those of you hoping for Daytona white gold, which is up $5,400 (17%). The popular steel Daytona, meanwhile, will retail for $14,800 (a jump of $250, up 1.72%). Among other highly sought-after steel Rolexes, the Submariner ref. 124060 (now $9,100) and 126610 (now $10,250) and Explorer II ref. 226570 (now $9,650) is up $150 each – an average of around 1.6% – and the GMT-Master II is up around 1.9% depending on the bracelet (now $10,700 in Oyster or $10,900 in Jubilee) 카지노사이트 추천.

Across the most sought-after Rolex steel brands, Barclays reports a 2.2% increase in the United States. And although the weather may be discouraging to collectors and the prospect of a call from their authorized dealer, it is not surprising because of the high increase in the cost of goods. .

Rolex stopped selling for two years during this pandemic, but that’s a bad thing. Last year, US prices were up around 8.1% through November, so this latest price increase is looking real. (Silver lining, baby!)

Perhaps still watching for the crash of the pound against the euro after Brexit in 2016, Rolex did not want to close with the bag again. At that time, many watch companies did not hesitate to adjust their prices, making the UK the cheapest place to buy a watch in the world. Meanwhile, Rolex acted quickly, announcing a September price increase of around 5% in the UK market. This followed another increase for the rest of Europe in November – their own 5% increase. Overall, the Rolex core segment grew by 7-8% in the UK and EU. That means the US came out on top with only a 3.4% increase in January, but the high sales recovery (and Rolex’s performance last year) opens the possibility that this first change for the beginning of the year is not the only one we see. in 2023.

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Now for the good news. Yacht Master fans, today is your day! Four different Yacht Master SKUs saw a price drop — a whopping $50 — in the US. Probably not enough to move the needle for most buyers, but if you don’t want the extra $50, we’ll take it. The increases also bring some Rolex watches, particularly the steel sports models, closer to the MSRP of retail prices that slowed last year after hitting record highs. With asking prices for high-end models like the GMT, Daytona, or even the green Submariner sometimes approaching or exceeding their list price, I don’t think we’ll see the demise of gray market. But one would expect this to discourage some palmers if they decide it’s not worth it.

That said, the strong price tag attached to the first watches in the new Rolex “Pre-owned” program (prices that have been criticized on social media for being higher than the gray price) makes it difficult to say that even a small increase price and record is still not something to talk about. Finally, this year is the 60th anniversary of the Daytona, which remains one of the most difficult sports models to get from Rolex. Any new Daytona models that could happen and the discontinuation, if it happens, could raise the aftermarket price again. In this case, a few more percentages given to Rolex in their advertising will be a small price to pay if you can afford it.

To see the latest prices for your region, visit Rolex for more information.

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