How to Connect with Business Schools on Social Media

School Campus

Students looking to pursue an MBA can use social media to connect with friends, explore interests, and even find current events. But they can also use it as a tool in the business school selection process. Like other organizations, colleges use social media channels to share work, promote accomplishments, and showcase special people. Business schools keep potential customers in mind when creating content, experts say. Social media “is a great way for schools to give potential students insight into their grades or their daily school activities,” says Joanna Zisis of Stacy Blackman Consulting, an MBA admissions consultant, and former relationship manager. MBA admissions at the University of Chicago Booth School of Business.

Engagement for business schools and prospective students is a two-way street, say experts, who encourage MBA candidates to explore the social media channels offered by schools of interest. . “Social media is a networking tool, so it’s important for students to use social media channels as a way to connect with the business school,” said Caryn Beck-Dudley, president and CEO. said chair of the Association to Advance Collegiate Schools. of Business International, wrote in an email.

Business school photos and videos posted on apps like Snapchat, Facebook, and TikTok can give applicants an insight into school life and an idea of ​​student values ​​and interests to gauge fit, which is the “magic word.” and the college selection process. , says Tracy Couto, assistant professor of ethics at Le Moyne College Madden School of Business in New York and co-founder of IgnitEd.

Aa web-based platform that connects departments in financial education and research opportunities to emphasize power and business principles based on learning. . Prospective students can also use social media to see how business schools are adapting to changes in the business world, Beck-Dudley says.

“It’s important for students to see that their school is doing the latest research, news and industry ideas,” he says. “Students want to go to schools that are well prepared for working in the business world, so schools should be prepared to demonstrate their connection to business.”

B school aspirants can do a lot of social media by being creative. Here are four tips 카지노사이트 for connecting with business schools on social media:

  • Explore different platforms. Search for student union channels
  • Reach out to people
  • Have a presentation
  • Explore different platforms

While apps like Facebook have been a staple of social media for years, others like TikTok are relatively new. Business schools use many different channels to cast a wide net.

READ: 5 Social Media News You Need to Read This Week

“We’ve seen schools use Facebook, Instagram, LinkedIn, Twitter, Tik Tok, Snapchat and We Chat, as well as YouTube and Vimeo for video marketing,” says Beck-Dudley. Prospective students can benefit from checking multiple channels because different channels serve different purposes for schools. For example, the McCombs School of Business at the University of Texas at Austin uses Twitter to share the work of alumni in its departments, while the business school’s YouTube page offers tours.

Search for Student Union Channels

Students who want to learn more about a business school through social media channels should not just check the school’s financial account. Student groups often create their own page, which provides insight into student interests, Zisis said. This is the case of the Ross School of Business at the University of Michigan. The school’s Instagram account, @michiganross, posts photos and videos of alumni, student events, and school locations. The account is following a story of a student who shows the welfare of students, such as other clubs (@ AROSS_Maizeanwaww.), Which is “feeling happy and appreciation of a beer , “Gives the clubs.

Reaches Individuals

Although the school capital may not have any answers for some future questions that will have, other school workers that can. “If a student can contact me on LinkedIn or another social networking site, I will answer any questions they may have” about the Madden School of Business, Couto says.

Since students manage student union accounts, potential applicants can use information about the union directly from a member, Zisis said.

Have a Presentation

Just as business schools need to make sure they present themselves authentically to potential applicants, the reverse is also true.

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