5 Social Media News You Need to Read This Week

SocMed 2023 Report

Instagram reveals the most important things for 2023

Instagram CEO Adam Mosseri shared his social network strategy:

  • Encourage people to be creative
  • Help people discover things they love
  • Create connections between people

After reaching two billion important people in 2023, that is what the Instagram team will focus on for brands and communities.

Tiktok Released the Next 2023 Report

TikTok has released its third annual forecast to help brands shape their marketing strategies and meet consumer needs in 2023. “2022 is the year when people realize that they don’t have to live their lives the way they live – with different ideas and different ideas and cultures on TikTok. Next year let’s see more of this – let our country be more confident and inspire the right people. change together. In the context of the rising cost of living and related challenges, our report What’s Next shows that people will look for new ways to achieve success, happiness and well-being – and TikTok will – be a tool for them, help find it. ~ Sofia Hernandez, Global Business Manager for TikTok

The top three players in TikTok in 2023 are expected to be:

  • Entertainment can happen
  • Make room for joy
  • The idea of ​​a built community

Snapchat Launched a New Gen Z Study

Snapchat has released a new study in collaboration with Omnicom Media Group on how brand messaging and social media influence Gen Z purchasing decisions. “What’s important for this generation and how brands express themselves – through messages and media choices. If brands hit these two points of view, they win. Don’t worry, this isn’t a complete overhaul of the strategy, but a useful change in your strategy that will help move the needle among Gen Z.” ~Snapchat

The main finding of this study is that Gen Z consumers remain loyal to brands that talk about social interaction and social change.

Reddit Creates a New Reddit for Business Websites

Reddit has launched a new Reddit website for businesses to guide their brands and marketing efforts. The website has resources that help marketers with advice, inspiration, and studies on how to develop and optimize their advertising strategy on Reddit to meet the needs of their audience. “90% of users trust Reddit to learn about new products and brands. For context, it is higher than Google, Amazon, Twitter, Instagram and Snapchat. Community trust translates into action. Redditors are often savvy, value-conscious consumers, and they run for their favorite brands. They can also recommend products that they like, which doesn’t hurt. ~ Reddit

LinkedIn Product Director Tomer Cohen set the tone for 2023 by sharing five important product updates we can expect from LinkedIn:

BigIdeas2023 – predictions for the coming year

  • Connect with professionals easily
  • Browse new job opportunities with our customized job listings
  • A new way to shop effectively
  • Schedule future releases and gain insight into their performance

The #YearOnTikTok TikTok story

TikTok has released a collection of the top video apps, creators and trends in 2022. The report provides social media managers with inspiration and insight into the most active content of the past year across different niches and categories.

“We are honored to celebrate our global community who shaped this year’s process, shared new ideas, learned from each other, and turned their passions into careers and lifestyles in 2022. It’s exciting to see more than one billion people around the world show their creativity and come together to experience the joy and discovery of the idea of ​​being TikTok,” said Vanessa Pappas, COO. , TikTok.

Read: Casual Learning with TikTok

Introducing “Years in Search” by Google

Google has released a Year in Search mini-site full of great interest in the trends of 2022 in the city. It allows customers to analyze the top search terms of the year by topic and consider them for their future plans.

“Words” is the most popular search in the world, as guessing five letters a day has become a way of life. And Help, one of the top requests on mobile phones this year was “tell me a fun fact.” We’ve seen pop culture still leave its mark as we explore “how to become a pilot” from “Top Gun: Maverick” and how to learn new languages, especially Minion, High Vallyrian, and Klingon. Most of us can’t get the song from the hit TV show in our heads, while Ali Sethi’s “Pasoori” became Hum to Search’s top global hit. ~Google

“2022’s Hottest Videos and Creators in the US” from YouTube

YouTube has shared its list of creators and the top trending videos of the past year to inspire brands and celebrate community vision in 2022. “In 2022, he honored the loss of a legend, took a featured creator to new subscriber levels, and set a record for facial disclosures1. You also rocked a Puerto Rican superstar and brought a new generation of short-lived comedians to mainstream success. ~ Youtube

“Instagram Trend Report 2023” by Instagram

Instagram has revealed its trend forecast for the coming year, highlighting key changes expected among Gen Z users in 2023. The 22-page report explores insights into five trending areas:

  • Recycle, reuse, rebuild
  • take the initiative
  • Climate and expressive beauty
  • Alt takes the metaverse
  • The financial renaissance

“From the financial renaissance to greater political engagement, we’ve rounded up the key themes and top creators who will guide and shape culture in the new year. While this edition of the Trend Report covers topics like fashion, beauty, web3, dating and more, at the heart of it all is community and connection.” ~ Instagram

Brandwatch Digital Marketing Trends for 2023

We’ve put together a must-have report to help marketers navigate the digital marketing scene in 2023. It reveals next year’s biggest digital marketing trends, backed by real-life brand examples and tips for getting the most out of 2023.

You can, and definitely should, read the Unspoken Rules of Social Media

Unspoken Rules of Social Media

Social media

Facebook

If you’re on Facebook, here’s the deal. Don’t update your post unless you have something important and interesting to say. Finding a cure for cancer on the subway will be really cool – finally. Don’t forget you hit the gym twice today. No one cares. All the different ideas you have belong to Twitter (except the gym thing. Nowhere). Facebook also has Stories, just like Instagram and Snapchat Stories, except for those who only bother using Facebook Stories. Don’t be a sad person.

Sharing on Facebook is fair game. See a story you like? Cute puppy videos? Go ahead and share a lot with him. If you want to message someone, do it on Messenger. Don’t post on someone’s wall if you’re looking to get more attention than the person you’re talking to right away.

As for hashtags, Facebook isn’t really the place for those. You can opt out by using the perfect hashtag. You can use more if you are funny. Facebook is great for organizing and talking to people instantly. Use it effectively to create events, groups or direct messages (“DM”).

Instagram

Instagram is where you post your best self – think aesthetics, but no obvious filters. It is common for people to have two Instagram accounts, a flashy public account and a less private account for friends. If you are looking for pure interest here you can use a million hashtags. It’s like wearing offensive clothes outside – you’ll get a lot of attention, but your family and friends won’t approve. Instagram Stories are more “business casual” than Snapchat Stories. Again, Instagram is where you post the best things, so yes ride with your friends on latte art, but not tequila shots. Try not to post more than five stories at a time because your friends will get bored and won’t watch them at all. Also, if someone DMs you on Instagram, they are trying to hook you up.

Read: Social Media Marketing for Businesses

Snapchat

Snapchat is where your crazy side lives. No makeup, drinking too much, cat selfies, anything – going crazy. Here, filtering is fair game. Bring on the puppy filter! You can take non-artistic photos that have not been cropped on Instagram and post them to your story or send them to your friends. Pictures and messages disappear, so it’s okay to have silly conversations that you don’t want people to read.

Many new companies publish new listings every day. It’s a good little idea when only companies like Cosmo and the Washington Post do. Now it’s everyone from Vice to the Food Network. Between you and me, if we were placing bets, I would bet that Snapchat has reached its peak and is now dying a painful death.

So there you have it – the perfect rule of thumb for being awesome on social media. Happy posting!

Read: Social Media: Definition, Effects, and List of Top Apps

Twitter

Twitter is the world’s most toxic app according to a survey. Around 38.1% of the people that responded to this survey said that Twitter was the app that they felt had the most trolls on it.

The Golden Rule: Tweet Others as You Want to Be Tweeted

Tweet others the way you want to be tweeted. It’s very simple, but every day you see something on Twitter, Facebook or Instagram that leaves you confused. Being kind to others is very important: in life and on social media. Say hello to others and you may receive a sweet response. The messages you send are highly charged and you never know who might be reading your comments or what their state of mind is as they read. My mother always said, “If you don’t have anything nice to say, don’t say anything.” This is especially true in social media. Please don’t take offense to the public, no one likes to read or retweet these tweets 바카라사이트 총판 위너바카라.

Another word of caution is the use of sarcasm, which I personally like, but should be used with caution because the intended recipient of the tweet or anyone reading it may misinterpret it. I love my sarcastic tweet pals and created a list called Sardonic Super Pals to honor their sarcasm, however, caution may be wise. Although it may reduce the offensive tone of your speech, add something that lets people know that you are joking or being rude. I like to add hashtags for fun. When you have an established group of friends on social media that tease each other, it can be fun, but know that every tweet or post goes to your followers. all, when some of their followers and where the tweet ended, no. who knows.

If you don’t know the purpose or meaning of a tweet or post, don’t get angry or respond in anger. Just ask for details. A broken social media connection can fall like an autumn leaf, don’t forget your friends for misunderstandings. Sometimes that requires instant messaging, a phone call or a Skype chat but isn’t a friend worth the effort? I say yes!

Read: Social Media Conversation via Research

Be a generous retweeter or share with your friends and followers. Take a moment to browse your “All Friends” list and give them some RT love. Everyone appreciates it and accepts it. A friend of mine makes it a point to check out a new follower’s feed and RT her directly, which is a great way to break the ice and start building a relationship.

Calling people out for what you think is a mistake is disgusting and insulting. There are no hard and fast rules for social media, only best practices and guidelines. Be kind to others and help them if they need it. Tweet others the way you want to be tweeted. Simple and efficient.