Using Memes As Social Media Marketing Strategy
In 2020, a blog post was published on Instagram’s official website, as more than one million memes were shared on Instagram, a social media platform operated by Meta every day. For perspective, this means that in one year, more than 365 million memes are shared and downloaded. These memes can be different; big, small, black and white or color, with or without phone. The possibilities are almost endless!
Through this article, you will discover the benefits of using memes in social media marketing. What is a meme?
With a meme, you can express different emotions, but most memes are shared on the Internet for the purpose of humor. There are almost no limits when creating a meme. Because whether a meme comes in the form of a picture that comes out of it or now it appears new, an image or a short video, if it is funny, it is – considered as one. Therefore, when you create a meme you can create something, in addition to the existing methods you can make a text, which often gives a lot of fun to the meme.
Why are memes so popular? Memes have grown in popularity over the years because, on the one hand, they are very easy and quick to create as there are many websites where it can be done quickly. And on the other hand, thanks to their virality, they spread quickly on the Internet, because people often want to share funny little messages directly with their friends, like almost any other Content will be able to do.
There are two different types of memes, in which we recognize the important thing: Whenever a meme serves the pure entertainment of the viewer, it is called a funny meme. Such memes make fun of people, past events, or the life and emotional world of the creator. But if the meme has a deeper meaning, such as criticizing political or economic events, the meme belongs to the group of satirical memes.
The difference between the two types of memes is very important because funny memes are supposed to evoke different emotions than satirical memes. So, funny memes make you laugh or smile while satirical memes have a thought-provoking tone.
The first reason why memes are so attractive as a social media marketing strategy is simple: memes are funny, witty and relatable. Memes frequently address topics that are difficult to discuss. Political disagreements, social pressures, and major societal changes can be tackled in memes in a way that makes a point while still eliciting a laugh. People revel in memes that put into words the way they feel about things and that challenge them to think about issues in new ways. A little creative fun can help a business reach a younger audience. They are modern and strengthen the influence of the company. But who wants to look old?
Memes create a sense of community. This makes it easier for companies to “be there” when using memes. Suppose a company has an idea that posts a meme on its Instagram page related to its product. Emilia discovered this meme and showed it to her friend. Both make fun of the funny representation of the product, which automatically creates a sense of community and connects the product 온라인카지노 with something funny, that is, something good. In the best case, the two girls also show other classmates the meme and thus advertise the product without even knowing it.
There are many reasons to share and send memes, but the most decisive factor is the wisdom and humor they convey. For this reason, photos and videos of stars and celebrities in unpleasant or even embarrassing situations have spread like wildfire, because as the saying goes, “Schadenfreude ist die schönste Freude” (joy is the best joy). In fact, memes spread faster than sending pigeons because of the speed of the Internet and its ability to communicate with a few clicks and efforts. Memes are very interesting.
For this reason, it is useful to include them in your social network, since many Internet users now know what memes are. Memes also help in reaching your social media accounts, because they are one of the most popular forms of communication. A picture of a cat is a good example. Everyone likes and likes or shares them. Memes behave in a similar way, but instead of their beauty, they attract people with their humor.
To use memes as a marketing strategy on your website and social media channels, there are a few things to keep in mind. It is important to know who should be interested in your company’s products and who does. Therefore, think very carefully about the person who likes the meme and what it says. Another important aspect of sharing memes is the ability to develop a sense of when memes are appropriate and when they are not.
We don’t want to share memes when a customer complains because it might look like they’re making fun of them. As you have already read in the upper part of the blog, there are several types of memes. For this very reason, it’s important to vary between these types so that after a while it doesn’t get boring and the meme loses its humor.
There are numerous applications for creating memes. Vista Create is one of the many platforms where you can create your own memes for free. The online website offers you more than 50,000 meme templates of all kinds. Small SEO Tools is another free website where you can create memes for free. It provides you with existing and popular meme templates and lets you create memes in seconds. To summarize: there are many benefits to using memes as a social media strategy for your business. For one thing, not only are they popular and therefore more reachable, but they also create a laid-back vibe on social media.
We’ve found memes to be very entertaining! However, you should be sure to add your different formats, sizes, colors, etc. This will give you a social media channel that is exciting and your followers are full from time to time.