5 Social Media News You Need to Read This Week

Instagram reveals the most important things for 2023

Instagram CEO Adam Mosseri shared his social network strategy:

  • Encourage people to be creative
  • Help people discover things they love
  • Create connections between people

After reaching two billion important people in 2023, that is what the Instagram team will focus on for brands and communities.

Tiktok Released the Next 2023 Report

TikTok has released its third annual forecast to help brands shape their marketing strategies and meet consumer needs in 2023. “2022 is the year when people realize that they don’t have to live their lives the way they live – with different ideas and different ideas and cultures on TikTok. Next year let’s see more of this – let our country be more confident and inspire the right people. change together. In the context of the rising cost of living and related challenges, our report What’s Next shows that people will look for new ways to achieve success, happiness and well-being – and TikTok will – be a tool for them, help find it. ~ Sofia Hernandez, Global Business Manager for TikTok

The top three players in TikTok in 2023 are expected to be:

  • Entertainment can happen
  • Make room for joy
  • The idea of ​​a built community

Snapchat Launched a New Gen Z Study

Snapchat has released a new study in collaboration with Omnicom Media Group on how brand messaging and social media influence Gen Z purchasing decisions. “What’s important for this generation and how brands express themselves – through messages and media choices. If brands hit these two points of view, they win. Don’t worry, this isn’t a complete overhaul of the strategy, but a useful change in your strategy that will help move the needle among Gen Z.” ~Snapchat

The main finding of this study is that Gen Z consumers remain loyal to brands that talk about social interaction and social change.

Reddit Creates a New Reddit for Business Websites

Reddit has launched a new Reddit website for businesses to guide their brands and marketing efforts. The website has resources that help marketers with advice, inspiration, and studies on how to develop and optimize their advertising strategy on Reddit to meet the needs of their audience. “90% of users trust Reddit to learn about new products and brands. For context, it is higher than Google, Amazon, Twitter, Instagram and Snapchat. Community trust translates into action. Redditors are often savvy, value-conscious consumers, and they run for their favorite brands. They can also recommend products that they like, which doesn’t hurt. ~ Reddit

LinkedIn Product Director Tomer Cohen set the tone for 2023 by sharing five important product updates we can expect from LinkedIn:

BigIdeas2023 – predictions for the coming year

  • Connect with professionals easily
  • Browse new job opportunities with our customized job listings
  • A new way to shop effectively
  • Schedule future releases and gain insight into their performance

The #YearOnTikTok TikTok story

TikTok has released a collection of the top video apps, creators and trends in 2022. The report provides social media managers with inspiration and insight into the most active content of the past year across different niches and categories.

“We are honored to celebrate our global community who shaped this year’s process, shared new ideas, learned from each other, and turned their passions into careers and lifestyles in 2022. It’s exciting to see more than one billion people around the world show their creativity and come together to experience the joy and discovery of the idea of ​​being TikTok,” said Vanessa Pappas, COO. , TikTok.

Read: Casual Learning with TikTok

Introducing “Years in Search” by Google

Google has released a Year in Search mini-site full of great interest in the trends of 2022 in the city. It allows customers to analyze the top search terms of the year by topic and consider them for their future plans.

“Words” is the most popular search in the world, as guessing five letters a day has become a way of life. And Help, one of the top requests on mobile phones this year was “tell me a fun fact.” We’ve seen pop culture still leave its mark as we explore “how to become a pilot” from “Top Gun: Maverick” and how to learn new languages, especially Minion, High Vallyrian, and Klingon. Most of us can’t get the song from the hit TV show in our heads, while Ali Sethi’s “Pasoori” became Hum to Search’s top global hit. ~Google

“2022’s Hottest Videos and Creators in the US” from YouTube

YouTube has shared its list of creators and the top trending videos of the past year to inspire brands and celebrate community vision in 2022. “In 2022, he honored the loss of a legend, took a featured creator to new subscriber levels, and set a record for facial disclosures1. You also rocked a Puerto Rican superstar and brought a new generation of short-lived comedians to mainstream success. ~ Youtube

“Instagram Trend Report 2023” by Instagram

Instagram has revealed its trend forecast for the coming year, highlighting key changes expected among Gen Z users in 2023. The 22-page report explores insights into five trending areas:

  • Recycle, reuse, rebuild
  • take the initiative
  • Climate and expressive beauty
  • Alt takes the metaverse
  • The financial renaissance

“From the financial renaissance to greater political engagement, we’ve rounded up the key themes and top creators who will guide and shape culture in the new year. While this edition of the Trend Report covers topics like fashion, beauty, web3, dating and more, at the heart of it all is community and connection.” ~ Instagram

Brandwatch Digital Marketing Trends for 2023

We’ve put together a must-have report to help marketers navigate the digital marketing scene in 2023. It reveals next year’s biggest digital marketing trends, backed by real-life brand examples and tips for getting the most out of 2023.

You can, and definitely should, read the Unspoken Rules of Social Media

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5 Social Media Options If You’re Considering Piloting a Twitter Co-op

Elon Musk’s dominance of Twitter has produced unexpected results for the social media giant that can help competing platforms grow.

Many users have left Twitter — including famous ones — now that Musk is the new owner, according to multiple sources. Internal company documents put the number of exodus in the hundreds of thousands, the Guardian reported. Singers Toni Braxton and Sara Bareilles and producers Shonda Rhimes and Ken Olin tweeted in recent days that they are leaving the media. It is not known where or if the celebrities are moving to other platforms. Read: With the Hollywood talent agency Endeavor, former PM Johnson is in discussions

If you’re planning to leave Twitter soon, here are five other platforms that can meet your social media needs.

CounterSocial

CounterSocial bills itself as the next generation of social media, with “No trolls. No bullying. No ads. No fake news. No foreign influence work. The social network, launched in 2017 by an anonymous American entrepreneur who goes by the online pseudonym “The Jester”, has 63.8 million monthly users, according to its website, the platform and -give users the ability to stream live news, the ability to create online communities. , and video chat services. It is available on mobile devices and desktop computers.

However, CounterSocial is not offered everywhere. The platform has blocked its services to people in China, Iran, North Korea, Pakistan, Russia and Syria – countries that are “well known for being the source of many robots and trolls,” the company said on its website. . The ban of some countries is a business decision that has caused criticism of the platform, including the founder of Mastodon Eugen Rochko, who called the move xenophobic and racist.

Discord

Created in 2015 to provide gamers aged 13 and over with a safe way to communicate while playing video games, Discord has grown into a social media site with 150 million monthly active users.

Designed as a chat room in the early days of the internet, there are no open public spaces on Discord, only themed rooms where members can share music and chat by voice or video call. Discord users can join large groups on topics such as Minecraft or Fortnite, but the platform is made up of “private, inviting spaces for groups of friends and communities to stay connected and spend time together,” as According to Discord’s website.

Discord has also received negative attention for incidents of cyberbullying and its use by violent groups. In 2018, the platform is the focus of daily animal stories about revenge dance.

Available on Android and iOS devices, Discord also has a video chat feature that allows users to listen to music with friends through Spotify.

LinkedIn

LinkedIn is well known as a networking site for professionals. Still, the Microsoft-owned platform has added some social-friendly features in recent years, including news feeds and live streaming. Like Twitter, LinkedIn allows users to post updates, videos, images, and links to other content. LinkedIn has other features that help users learn new skills through LinkedIn Learning (formerly Lynda.com) and apply for job postings. LinkedIn was founded in 2003 and was acquired by Microsoft in 2016. It currently has 875 million users, according to its website. LinkedIn has faced fake accounts on the platform, but the company is working hard to remove them, CNN reported last week. 바카라사이트

Mastodon

With “toots” instead of “tweets”, Mastodon was launched in 2016 by German developer Eugen Rochko as an alternative to Twitter. Like Twitter, Mastodon can be accessed via a mobile app or on the desktop website.

One of the differences between Mastodon and Twitter is that Mastodon is open source, meaning that the software used to run the project is not owned by a single company. It also has no ads.

Some people have already started moving to Mastodon. The platform gained 22,139 new accounts last week and 10,801 the day after Musk took over Twitter, according to the Washington Post. Mastodon currently has more than 380,000 monthly active users, a fraction of Twitter’s 237.8 million daily users, the Post reported. How Social Media Affects Mental Health by Causing Withdrawal

Reddit

Reddit is not a social media platform in the traditional sense, but an online forum. Many visitors to Reddit use it to comment on what’s happening in news, pop culture, or other niche topics. What defines Reddit is its subreddit. Subreddits are small online communities and websites where users discuss topics ranging from celebrity gossip to pet health issues to astronomy. There are subreddits dedicated to celebrities, historical figures, sports teams, and politicians.

Reddit became the center of attention last year when stock investors on a subreddit called WallStreetBets led to a stock meme phenomenon.

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