Instagram reveals the most important things for 2023
Instagram CEO Adam Mosseri shared his social network strategy:
- Encourage people to be creative
- Help people discover things they love
- Create connections between people
After reaching two billion important people in 2023, that is what the Instagram team will focus on for brands and communities.
Tiktok Released the Next 2023 Report
TikTok has released its third annual forecast to help brands shape their marketing strategies and meet consumer needs in 2023. “2022 is the year when people realize that they don’t have to live their lives the way they live – with different ideas and different ideas and cultures on TikTok. Next year let’s see more of this – let our country be more confident and inspire the right people. change together. In the context of the rising cost of living and related challenges, our report What’s Next shows that people will look for new ways to achieve success, happiness and well-being – and TikTok will – be a tool for them, help find it. ~ Sofia Hernandez, Global Business Manager for TikTok
The top three players in TikTok in 2023 are expected to be:
- Entertainment can happen
- Make room for joy
- The idea of a built community
Snapchat Launched a New Gen Z Study
Snapchat has released a new study in collaboration with Omnicom Media Group on how brand messaging and social media influence Gen Z purchasing decisions. “What’s important for this generation and how brands express themselves – through messages and media choices. If brands hit these two points of view, they win. Don’t worry, this isn’t a complete overhaul of the strategy, but a useful change in your strategy that will help move the needle among Gen Z.” ~Snapchat
The main finding of this study is that Gen Z consumers remain loyal to brands that talk about social interaction and social change.
Reddit Creates a New Reddit for Business Websites
Reddit has launched a new Reddit website for businesses to guide their brands and marketing efforts. The website has resources that help marketers with advice, inspiration, and studies on how to develop and optimize their advertising strategy on Reddit to meet the needs of their audience. “90% of users trust Reddit to learn about new products and brands. For context, it is higher than Google, Amazon, Twitter, Instagram and Snapchat. Community trust translates into action. Redditors are often savvy, value-conscious consumers, and they run for their favorite brands. They can also recommend products that they like, which doesn’t hurt. ~ Reddit
LinkedIn Product Director Tomer Cohen set the tone for 2023 by sharing five important product updates we can expect from LinkedIn:
BigIdeas2023 – predictions for the coming year
- Connect with professionals easily
- Browse new job opportunities with our customized job listings
- A new way to shop effectively
- Schedule future releases and gain insight into their performance
The #YearOnTikTok TikTok story
TikTok has released a collection of the top video apps, creators and trends in 2022. The report provides social media managers with inspiration and insight into the most active content of the past year across different niches and categories.
“We are honored to celebrate our global community who shaped this year’s process, shared new ideas, learned from each other, and turned their passions into careers and lifestyles in 2022. It’s exciting to see more than one billion people around the world show their creativity and come together to experience the joy and discovery of the idea of being TikTok,” said Vanessa Pappas, COO. , TikTok.
Introducing “Years in Search” by Google
Google has released a Year in Search mini-site full of great interest in the trends of 2022 in the city. It allows customers to analyze the top search terms of the year by topic and consider them for their future plans.
“Words” is the most popular search in the world, as guessing five letters a day has become a way of life. And Help, one of the top requests on mobile phones this year was “tell me a fun fact.” We’ve seen pop culture still leave its mark as we explore “how to become a pilot” from “Top Gun: Maverick” and how to learn new languages, especially Minion, High Vallyrian, and Klingon. Most of us can’t get the song from the hit TV show in our heads, while Ali Sethi’s “Pasoori” became Hum to Search’s top global hit. ~Google
“2022’s Hottest Videos and Creators in the US” from YouTube
YouTube has shared its list of creators and the top trending videos of the past year to inspire brands and celebrate community vision in 2022. “In 2022, he honored the loss of a legend, took a featured creator to new subscriber levels, and set a record for facial disclosures1. You also rocked a Puerto Rican superstar and brought a new generation of short-lived comedians to mainstream success. ~ Youtube
“Instagram Trend Report 2023” by Instagram
Instagram has revealed its trend forecast for the coming year, highlighting key changes expected among Gen Z users in 2023. The 22-page report explores insights into five trending areas:
- Recycle, reuse, rebuild
- take the initiative
- Climate and expressive beauty
- Alt takes the metaverse
- The financial renaissance
“From the financial renaissance to greater political engagement, we’ve rounded up the key themes and top creators who will guide and shape culture in the new year. While this edition of the Trend Report covers topics like fashion, beauty, web3, dating and more, at the heart of it all is community and connection.” ~ Instagram
Brandwatch Digital Marketing Trends for 2023
We’ve put together a must-have report to help marketers navigate the digital marketing scene in 2023. It reveals next year’s biggest digital marketing trends, backed by real-life brand examples and tips for getting the most out of 2023.
You can, and definitely should, read the Unspoken Rules of Social Media