After almost eight months, the war in Ukraine has come to an end. But on the Internet, it’s a one-sided thing.
“It’s a meme country,” says Olena, an entrepreneur from Kyiv who runs a group of volunteers on social media. “If this is a meme war, we will win.”
Olena is not her real name. Due to the sensitive nature of the work he and his team perform on behalf of the Ministry of Defense of Ukraine, he requested anonymity. His team works day and night, responding within hours to news from around the country, creating impactful videos, often made into music, for audiences serving at home and abroad.
As Ukrainian President Volodymyr Zelensky organizes his speech to foreign parliaments to highlight the country’s history, culture and common sense, Olena’s five-person international team focuses its message. June’s video thanking Britain for its military aid featured music by Gustav Holst and The Clash, as well as scenes of Shakespeare, David Bowie, Lewis Hamilton and several British-supplied anti-tank weapons in action. 카지노사이트
Recently, French President Emmanuel Macron made the decision to present Caesar with a self-propelled gun in a video declaring, “the gesture of love has many forms.” Images of red roses, chocolate, Parisian weather, followed by gunfire, are set – perhaps improbably – to the breathy sounds of Serge Gainsbourg and Jane Birkin’s Je T’aime Moi Non Plus .
Acknowledging the Macron-Zelensky bromance, it is completely tongue-in-cheek. Olena said that one of her favorite thank-you videos praised Sweden for a profitable investment in Ukraine: $20,000 (£17,900) Carl Gustav rocket launchers, capable of destroying Russian T-90 tanks at a cost of $4.5 million .
Thanks to the team’s efforts, the Ministry of Defense Twitter account now has 1.5 million followers worldwide. Some videos have been viewed over a million times.
Their most successful video, posted in August after a series of mysterious attacks against Russian targets in annexed Crimea, has racked up 2.2 million views. He makes fun of the Russians for vacationing on the peninsula and puts it in the song Bananarama Cruel Summer.
“The main idea is to talk to the international community and show that Ukraine can really win,” he said. “Because no one wants to invest in losers.”
But one of the members of Olena’s group is engaged in other disruptive activities, which are intended to highlight the dying Russians and destroy those who invade Ukraine. Read related news: Efforts to Standardize Sanitation Around the World
Targeting the Russian Audience
With videos showing Russian military setbacks posted on social media platforms, the group has no shortage of material. But they learned through trial and error what works and what doesn’t.
Olena said: “We started showing the corpses of the Russians. “Then we realized it wasn’t working, it made them unite against us.”
The group tried to appeal to the conscience of Russian soldiers by showing pictures of dead Ukrainian civilians. Again, this seems to fall on deaf ears.
We noticed that they were proud of it. They don’t criticize that at all,” he said. “We understand that we have to do it in a more sophisticated way.
Now volunteers are monitoring Russia’s social media system, looking to push buttons and checking for vulnerabilities in some parts of the country. “If you’re doing it in Saratov, you should know what’s going on there,” says Olena. “If you are doing it in Nizhny Novgorod, you should know what is happening in Nizhny Novgorod.” How Does Social Media Play an Important Role in Branding and Marketing?
It is very difficult to determine the impact of this work, but the recent gathering of Vladimir Putin has given the volunteers a lot to work with. “We’ve been waiting for the gathering,” said Olena. “We know it’s going to hurt them a lot.”
The richest quotes can be found in Telegram messages. Olena called it “The Wild Wild West”.
Volunteers who provide equipment at the Department of Defense are only a small part of a larger, more attractive, bitter and irreverent community that hosts activities on the ground, sometimes on the run. amazing.